HR Marketing and Organizational Resilience: the key Role of Innovation

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Pages: 33-40
DOI: https://doi.org/10.54664/BILW6942

Abstract:

In a global economic context marked by uncertainty and upheaval, organizational resilience becomes a priority for companies. One of the keys to navigating these turbulent times lies in the ability of companies to rely on their most powerful asset, their human capital. It is therefore essential for companies to attract, retain, and engage their talent. This is where innovation in Human Resource (HR) marketing plays a crucial role. This article explores how innovative HR marketing strategies can become powerful levers for attracting top talent and retaining the most skilled employees, especially during periods of resilience. A case study will illustrate successful initiatives in attracting top talent, providing concrete examples of the synergies between innovation and marketing within companies.

Keywords:

Innovation, HR Marketing, Talent Attraction, Retention, Resilience.

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