Integral approach to marketing communications in the sport industry
Authors:
Miroslava
Petkova
St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
Elena
Kantcheva
St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
Pages:
153-
158
Abstract:
The Marketing Communications are unusual part of the marketing activities connected to the management of the communications. The increase in the results when marketing communications were used and improved is today’s task here and internationally. This is the current problem in all areas of the entrepreneurial activity. The Sport Industry is a typical example in that area.
Keywords:
Marketing, Communication, Sport, Industry
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