Comparative Analysis of the Individualism-Collectivism Continuum among Bulgarian and Russian Students
Authors:
Velislava
Chavdarova
St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
Pages:
75-
95
Abstract:
This article presents a comparative analysis of the individualismcollectivism continuum in a sample of Bulgarian and Russian students. The conclusions are reached utilizing the methodology for measuring terminal values developed by Milton Rokeach. The patterns established by this research are related to the direction and level of transformation in the value systems in those two countries as well as the factors, which define them.
Keywords:
individualism, collectivism, values, value system transformation, national identity, national affiliation.
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