21st Century Media and Communications
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Manipulative Linguistic Devices Used in the Creation of the Image of the British politician in The Sun and The Daily Mirror tabloids


Authors:
Gergana Kusheva St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria

Pages: 91-94

Abstract:

The paper presents the manipulative linguistic devices which the tabloids The Sun and The Daily Mirror use in the creation of the image of the British politician. The manipulative use of the proper names, the discrepancy between the real text and the headline, as well as the use of reported speech in the texts about British politicians are being analysed. The aim of the used manipulative devices is to derogate the reputation of the politician and to create a “parasocial interaction” with the reader.

Keywords:

tabloid, manipulative strategy, image, event, information

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