21st Century Media and Communications
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

The Role of the TV Interview in Preelection Communication


Authors:
Marina Marinova St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria

Pages: 105-111

Abstract:

The text is separated in to three parts. They illustrate the main problem in the topic. In the first part we look at some of the leading opinions that analyze the nature and the features of the TV interview, as a genre, method and resource in television communication. We discuss the differences between the kinds of interview – information, analytical (commentary, interpretative, problematic), sync. The second part considers the nature of preelection communication and the ways of media coverage. The legal requirements for bulgarian legislation about media work, prices, services are presented. Third part shows how politicians use the TV interview in preelection communication and what they envisage.

Keywords:

TV interview, pre-election communication, regulatory requirements, political messages

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