PR and Their Place in Integrated Communications
Authors:
Mariya
Ivanova
St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
Pages:
119-
122
Abstract:
The conception of integrated communications (IC) gained popularity in the late 90s of last century. The aim of the IC is so to use the advantages of the elements that compose it – PR, media, Internet, etc., as to compensate for the deficiencies of the other.
Keywords:
PR, integrated communications, communication policy, organization
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