21st Century Media and Communications
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

The Importance of Communication as Part of the Management Process


Authors:
Plamena Pencheva St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria

Pages: 123-126

Abstract:

Communication is an integral part of the management process. We find it as a prerequisite for the realization of optimal management, as part of the elements of organizational and management structure, as a means of implementing basic management functions, but it is also necessary in the implementation of the process of making management decisions. Сommunication also helps to implement leadership. Therefore, managers should endeavor to implement effective communication and its management.

Keywords:

communication, management, function, decisions, communication channels

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