Relationship Management in Online Political Communications
Authors:
Iliana
Pavlova
St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
Pages:
7-
11
Abstract:
The paper discusses the communication features of the web and the opportunities for strategic management in online political communications. It focuses on the role of “The network of relations“ and the mechanisms of functioning of the brand narrative as a consumer-centered process
Keywords:
relationship management, online political communications, customer-centric brand communities
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