“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Colloquialization of Media Discourse and Manipulation with Quantity


Authors:
Silvia Koeva Veliko Tarnovo, Bulgaria

Pages: 204-226
DOI: https://doi.org/10.54664/MOAV7119

Abstract:

The paper binds the process of colloquialization of media discourse in Bulgaria with manipulation by Bulgarian popular mass media of its consumers. The examples illustrate how the expressive function of some colloquial lexical units – quantifiers – commit or facilitate manipulation with different meanings of quantity.

Keywords:


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