Destination Image: Literature Review
Authors:
Marina
Raykova
National Institute of Geophysics, Geodesy, and Geography – Bulgarian Academy of Sciences, Sofia
Desislava
Poleganova
National Institute of Geophysics, Geodesy and Geography, Bulgarian Academy of Sciences
Pages:
31-
38
DOI: https://doi.org/10.54664/EPWL3114
Abstract:
Tourism is one of the most important sectors in world economy. In order to be competitive and attract tourists and income, destinations need a positive image. It must be the result of joint efforts of authorities, local population, tourism professionals, and scientists. This paper provides a review of scientific publications in the field of destination image for the period 2003–2024, focusing mainly on the research from the last decade.
Keywords:
destination image; tourist destination; literature review; tourist brand; destination perception.
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