The Contemporary Application of Franchising Through The Perspective of The Classic Franchise Theories
Authors:
Iskra
Panteleeva
Academy of Economics “D. A. Tsenov”, Bulgaria
Marinela
Vakinova-Petrova
Academy of Economics “D. A. Tsenov”, Bulgaria
Pages:
49-
60
Abstract:
Franchising is one of the fastest developing forms of business which offers opportunities for quick growth and granted earnings. This article presents the classical franchise theories that address the issues related to franchising and the establishment of a franchise system. The main reasons and the possible effects for the increased application of franchise businesses by entrepreneurs are explained in this study.
Keywords:
franchising, resource scarcity theory, agency theory, plural organization theory, franchise system, entrepreneurship.
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