Corporate Social Responsibility in the Higher Education– are the Universities in Bulgaria Able to do More

Authors:

Pages: 95-102

Abstract:

This paper aims to explore the relationship between corporate social responsibility (CSR) and higher education. The research is based on the theoretical framework and real examples, detected from the social media channels and universities’ websites. The positive relationship comes from the point universities realize that it is a competitive market in terms of creating an ongoing stream of satisfied alumni, attracting new students and addressing the concerns of business supporters. Thus, to survive the structures of higher education in Bulgaria needs a competitive advantage, such as applying new business model which incorporates CSR. The paper provides a brief review of CSR practices of few foreign universities which the author considers as great suggestions for the universities in Bulgaria.

Keywords:

corporate social responsibility, university, competitive advantage, stakeholders

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