Journal Pedagogical Almanac
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Marketing for teaching and the new information technologies


Authors:
Antonia Pushkarova

Pages: 179-187

Abstract:

In this report, from the point of view of the innovation in teaching (respectively in education), as “an activity for implantion and certification of constructive and invariant effect a properly created modernism as kind of a model on a technological and communicatively level in teaching (education) (12, p. 72), are presented: • a working definition of marketing for teaching; • theoretical fundamentals of marketing for teaching (notion apparatus); • the connection of marketing for teaching and the new information technologies.

Keywords:

marketing for teaching, innovation, information technology, didactic technology, competencies of the student

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