Journal Pedagogical Almanac
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Pedagogical Almanac
(2009) Vol
17
Issue
1
Article 2
Public relations and the educational institutions
Authors:
Penka
Kostova
Pages:
25
-
50
Abstract:
In the study we have worked out the managerial aspects of the public relations and partnerships of the educational institutions. We argue the need to enrich the social partnership in the modern educational field with new approaches, models and mechanisms for the creation of stimulating environment. We have elucidated the management technology, organization and content of “Public relations” in the educational field on a micro-level.
Keywords:
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Public relations and the educational institutions
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