At this stage of development of the Bulgarian Ethnology, in the absence of funds for well-paid professional PR, everyone should be able to stand before a camera or microphone to “translate” in popular language the results of their work. Because the media prefers to communicate directly with scientists, rather than professional PR’s or people responsible for this activity. Science is assessed on its public importance and this means that we can not afford to look at promoting it as something frivolous or as “haltura”.