Морфологичните единици във фалшивата медицинска реклама: социолингвистични аспекти

Автори:
Страници: 37-47
DOI: https://doi.org/10.54664/VJHS6238

Резюме:

One of the most pressing problems of modern media communication is the widespread distribution of fake news. Medical advertising is being more and more involved in this process, although serious restrictions are applied to it by the Bulgarian legislation. The communicative impact of medical advertising takes place at different levels. This paper examines in sociolinguistic terms the morphological units that construct false information in advertising medical text. The perceptual attitudes of different audiences, the level of functional effectiveness of perceptual processes and the impact of false medical advertising on critical reading skills are outlined. The main scientific and applied objective of the study of false news in the field of health is to increase the sociolinguistic competence of consumers. The repeated increase in the spread of false information (in the form of news and other journalistic and scientific genres), especially in the electronic environment, and the danger it poses to people seeking treatment also determine the scientific purpose of the study.

Ключови думи:

morphological units, medical advertising, false information, sociolinguistic aspects, treatment

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