Interpretative Journalism in the Context of Mediamorphosis: Analytics in Weekend Editions of “Danas”, “Blic”, and “Politika”

Authors:

Pages: 393-404
DOI: https://doi.org/10.54664/PFLA8491

Abstract:

Since the media represents mediators in interpersonal communication, they cross the world and influence the way time and space are experienced asynchronously. One of the tasks of contemporary journalism is to study a specific media reality and a media discourse that places certain, often desirable meanings, influencing thinking, attitudes and behavior of people. Nowadays, technologically and media literate audience is increasingly demanding in terms of analyzing events, social movements and turmoil, and besides, from the modern journalist it is expected to be an interpreter and an explorer of current socially important topics. The era of technocracy, in which the functioning of the entire civilization and the planet is subordinate to information and communication technologies, has led to the overall mediation of human reality. The rapid development of media technology, which is measured in months, has led to an increasing coverage of the planet by a media signal. The age of digital media was conditioned by the reorganization of previous media, and in particular the press, which in the new media environment was forced to find new ways to gain an audience, to survive and remain competitive in the media market. In this paper, the author deals with the study of mediamorphoses and interpretative journalism. One of the aims of the research is to determine the degree of representation of analytic genres in the weekend edition of the most popular Serbian daily newspapers “Blic”, “Danas“ and “Politika”.

Keywords:

mediamorphosis, interpretative journalism, daily newspapers, analytical genres, weekend news edition

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