Lexical Means for Manipulative Influence in the German and Bulgarian Media Space in the Conditions of COVID-19

Authors:

Pages: 11-27
DOI: https://doi.org/10.54664/FMKR4440

Abstract:

The article discusses the lexical means for manipulative influence in the German and Bulgarian media space in the conditions of COVID-19. The body of the study includes examples excerpted from media texts published on a total of 100 (50 German and 50 Bulgarian) websites. The analyzed media texts are articles in which speeches and comments of leading scientists, politicians and patients are integrated. The study is based on the contrastive approach and focuses on the pair of languages Bulgarian and German. The comparison of the used lexical means allows conclusions about their frequency, degree of manipulativeness and significance for the construction of opinion in society and its management in the COVID-19 pandemic.

Keywords:

lexical means; manipulative; German; Bulgarian; media.

Download

NA