The Cognitive Code of the Self in the Fourth Power Phenomenon

Authors:

Pages: 383-389
DOI: https://doi.org/10.54664/QLIO1248

Abstract:

The article offers an analysis from the perspective of the cognitive approach to language as a phenomenon of an ontological nature, which actually represents the basis of the etymon “power” in the metaphor “fourth power”. The relationship between a linguistic norm and linguistic consciousness explains both the self in its individual positions in the media discourse and its cognitive paradigm, understood as a cognitive code.

Keywords:

fourth power”, media discourse, cognitive code

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