Diogenes
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Globalization and learning: methodology of psychological analysis of visualized meanings (by the example of American education)


Authors:
Alla Melnikova St. Petersburg University of Humanities and Social Sciences, St. Petersburg, Russia

Pages: 165-178

Abstract:

The transformation of modern society into information society with the change of social and cultural norms has intensified the process in which ideas formed within the framework of one culture are actively transferred and implemented into the cultures of other countries. The author draws attention to the need to analyze foreign cultural educational ideas and general social and cultural meanings that stand behind them, for their compliance with the sociocultural and educational meanings prevailing in the host culture. Integrating psychological and linguistic-cultural approaches, the author proposes a method of determining these meanings in the graphic pictures and then the author analyzes the picture that illustrates information about continuing education, which is available on the website Delloite’s Center for the Edge.

Keywords:

visual communication, methodology, educational ideas, cultural meanings, methodology for the analysis of visual communication, visualized meanings, analysis of visual information, transferred cultural ideas.

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