Ефективност на ПР по отношение на продажбите. Платените публикации
Автори:
Александър
Христов
Университет за национално и световно стопанство – София, България
Страници:
99-
104
DOI: https://doi.org/10.54664/NGMF4643
Резюме:
The current text focuses on the need to reconsider the understanding of the efficiency of PR activities and to include the impact on sales in it. It is considered that the current situation in the publicity sphere worldwide is very dynamic and specific, and therefore this development enlarges the opportunities. Bearing in mind more direct contact, the efficiency in terms of sales should not be neglected. In this situation, the understanding and the role of advertorials as a communication tool can be reconsidered as well.
Ключови думи:
PR, media, sales, efficiency, advertorial
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