Art arises and there is a basis of spiritual culture, which imposes rules for the creation and development of values. It reflects the relationship between artist and reality, and involves a spiritual communication, allows for self-expression. Important for art is always public. In the context of today’s modern and active functioning of the country, it becomes a consumer. Cultural industries underpins the consumer society in which we live. The only possible way to tackle these problems is the intellectual rebellion. Whoever finds its essence in the process of creativity. Who can deal with the mediocrity and the devaluation of values through the freedom of personal choice in the search for truth.