Специфика на търговската номенклатура; в частност – продуктово име


Цвета Добрева

Резюме:

Onomastics is the part of linguistics which studies the origin, meaning and function of proper names (anthroponyms) and place names (toponyms). A different group of names, viz. trade names, is often classified as “other names“. They have been attracting the attention of researchers since the middle of the last century. The article presents the characteristics of commercial nomenclature with an emphasis on product names. Its purpose and contribution are the systematisation of the specific features of the trade names which have become an interdisciplinary product of linguistics, marketing and law.

Ключови думи:

лингвистика, ономастика, маркетинг, търговска номенклатура.

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