Как социалните медии промениха радиото


Георги Игнатов

Резюме:

New communication technologies have imposed a change on the media environment and indirectly influence media content. The evolution of the radio is directly linked to social media. The operation of radio stations in a new environment can be defined as adaptable, more flexible and accommodating the changes. New trends are subject mainly to where the audience is. And while its presence dominates the social network, the radio also belongs there. This article will not only seek to study the relationship between social media and radio, but also the technical and strategic changes occurring in the field of radio broadcasting.

Ключови думи:

радио, социални мрежи, дигитални медии, технологии за радиоразпръскване.

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