Творчество по созданию конкурентоспособных аргументов в малых группах (опыт проведения упражнения «7 богатырей»)
Автори:
Ольга
Владимировна
Тверски държавен университет, Твер, Руска федерация
Страници:
164-
174
DOI: https://doi.org/10.54664/WFVR1577
Резюме:
The article analyzes the results of research on creativity to generate effective competitive arguments in a small group. The respondents took part in the exercise «7 bogatyrs», they were faced with the task of making arguments, conducting a self-presentation to win. Characteristics of effective competitive arguments: the consideration of the interests and needs of the person who chooses a winner; the advantages of own proposals, the disadvantages of competitors ‘proposals’. The results of the study are of practical significance for economic psychology, especially for marketing psychology and for gender psychology.
Ключови думи:
small group; group creativity; competitive ability; argument; self-presentation.
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