Културни различия и възприятие за възнагражденията: реакцията на мултикултурните екипи към стимулиращите системи в мултинационалните организации – казус на Google inc

Автори:
Страници: 62-72
DOI: https://doi.org/10.54664/EIYK1295

Резюме:

This article investigates how cultural value differences shape employee interpretations of reward and incentive systems in multinational organizations, with Google Inc. serving as the focal case. Using a netnographic analysis of publicly available employee discussions, the study identifies systematic cultural variations in responses to autonomy-based practices, performance-related rewards, collective recognition, and well-being benefits. The findings indicate that perceptions of fairness and motivational relevance are mediated by national cultural dimensions, particularly power distance and individualism–collectivism. The study contends that effective reward design in multicultural settings requires a unified strategic framework complemented by culturally attuned adaptations that address divergent expectations of equity and motivation.

Ключови думи:

cultural difference, reward perception, multicultural teams

Изтегляне