Онлайн туристически агенции: анализ на оценките при вземането на решения, свързани с пътувания

Резюме:

This research aimed to analyze the impact of feedback available on OTAs platforms in the decision-making process of Brazilian consumers for lodging services. To achieve the proposed objective, an online questionnaire was applied and shared through Google Docs. The study has a descriptive aspect, with a qualitative-quantitative approach. The results show that Online Travel Agencies (OTAs) are frequently used by respondents, even if some have some reservations about the booking platforms. The public mostly tends to use the services of the sites and analyze the available reviews. It is recommended that future studies seek to understand the strategies adopted by managers in order to work more efficiently on research of the impact of online comments, and it is also suggested that studies be carried out on the basis of comments generated by users.

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