Diogenes
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Creativity to Generate Competitive Ability Arguments in Small Groups (Experience of the Case «7 Bogatyrs»)


Authors:
Olga Vladimirovna Tverskius Gosudarstyy University, Tver, Russia

Pages: 164-174

Abstract:

The article analyzes the results of research on creativity to generate effective competitive arguments in a small group. The respondents took part in the exercise «7 bogatyrs», they were faced with the task of making arguments, conducting a self-presentation to win. Characteristics of effective competitive arguments: the consideration of the interests and needs of the person who chooses a winner; the advantages of own proposals, the disadvantages of competitors ‘proposals’. The results of the study are of practical significance for economic psychology, especially for marketing psychology and for gender psychology.

Keywords:

small group; group creativity; competitive ability; argument; self-presentation.

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