Анализ на организационната култура с помощта на интрумента за диагностициране OCAI
Автори:
Тодорка
Райнова
Великотърновски университет „Св. св. Кирил и Методий“, България
Страници:
162-
172
Резюме:
Today’s world is reflected in words such as globalization, economic crisis, market economy and competitiveness. All these influence business entities. An enterprise that does not keep pace with current trends, innovates, seek improvements in quality or assess the effectiveness of its activities, is at risk of stagnating. Similar trends also prevail in touristic enterprises. The aim of this study was to analyze organizational culture in enterprises because it is one of the key factors affecting the quality of the products and services the overall competitiveness of an enterprise. Utilizing the Organizational Culture Assessment Instrument (OCAI) we diagnosed the dominant trend within one specific enterprise working in the field of tourism. Whilst enterprises continue to underestimate this factor, they will miss an important tool to achieve better success rates in a tough competitive environment.
Ключови думи:
Organizational culture,competiteveness, touristic enterprises.
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