Destination Image: Literature Review
Автори:
Марина
Райкова
Национален институт по геофизика, геодезия и география при Българската академия на науките, София
Десислава
Полеганова
Национален институт по геофизика, геодезия и география при Българската академия на науките, София
Страници:
31-
38
DOI: https://doi.org/10.54664/EPWL3114
Резюме:
Tourism is one of the most important sectors in world economy. In order to be competitive and attract tourists and income, destinations need a positive image. It must be the result of joint efforts of authorities, local population, tourism professionals, and scientists. This paper provides a review of scientific publications in the field of destination image for the period 2003–2024, focusing mainly on the research from the last decade.
Ключови думи:
destination image; tourist destination; literature review; tourist brand; destination perception.
Изтегляне
185 изтегляния от 28.6.2024 г.